Cult of Youth formed in 2011 and started creating jewellery initially because founder Kelly Seymour couldn't find the things she wanted to wear. Since then it has become much more than that, following each life's turn and exploring the intricacies that come with connection and family ties, namely motherhood.

The first pieces were put together in a Hackney warehouse and sold at Portobello Market, which makes alot more sense when you realise Seymour's childhood dog was called Delboy and her best possession at six was a homemade replica of a market trader's bum bag. It was a buyer from Urban Outfitters stopping by one Friday that lead to several collections there before the MOTHER/MAMA Chains of 2015 got the ball rolling on getting the brand on it's feet in it's own right. "It was being a single and pregnant threading letters onto a chain and wearing it like a badge of honour, that it began to feel like a place that motherhood could be home".

Through sharing personal reflections in the form of essays and poems on instagram, the brand moved into other mediums. Words written on the backs of envelopes on the bus and in phone notes at 3am now dancing through metal on the faces of lockets. All of the words and meanings of the pieces are open for interpretation and there is something incredibly special in having something mean so many different things to different people. Notably the poem "I am there".

Cult of Youth is preparing to go through it's next rebirth, focusing more and more on slow, steady small production. Pieces from the made to order range are hand carved in London and cast, hallmarked and engraved locally in Hatton garden using recycled metals where possible (and usually dropped off/picked up by hand before being finished in the workshop). One thing that will never be lost is the desire to make things that encapsulate what it is to live and be loved. Nothing without meaning, it's just better that way.