Behind The Cult


CULT OF YOUTH was founded in 2011 by silversmith and designer, Kelly Seymour. Forged and blasted in the chaos of a Hackney warehouse, the first collection, a gothic clash of weighted cross chokers and silken bound bones, launched at London Fashion Weekend to noted acclaim.

Following Fashion Week, a stall at London’s iconic Portobello Market, Cult of Youth was soon in Urban Outfitters stores from London to Berlin, Paris to Amsterdam.

After three seasons in store and coinciding with the arrival of her son, Elvis, Kelly launched the signature MAMA CHAIN in the Summer of 2015.

Cult of Youth has since evolved into a personal exploration of family intimacies and deep reflection with identity and self, before and after Motherhood.

Followed and friended for her beautiful jewels as silversmith and her deeply resonant poetry as wordsmith, Cult of Youth stays true to its crystal/skull aesthetic whilst exploring concepts of place and time. Kelly’s jewels are a beautiful time stamp of both Motherhood and life’s mysteries.

Pieces are lovingly put together by Kelly, still in Hackney, still in chaos – of the rapscallion-raising kind.

This is CULT OF YOUTH, welcome.